About
Terry Sutton has created a consulting firm aimed at successfully establishing a brand’s identity to be a leader in the marketplace. She has combined her longtime love of fashion and home décor, her discerning eye for impeccable design, and her ability to predict industry trends for the benefit of her clients at TSUTTON & CO, INC.
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Expertise
TSUTTON & CO brings global expertise to: Manufacturing – Retail – E-Commerce – Licensing Categories include Apparel, Home Furnishings, Garden & Outdoor, Cosmetics, Textiles and Sports Apparel/Accessories
About Terry Sutton
Terry Sutton is the founder and president of TSUTTON & CO., INC, a process-driven brand development and consulting firm that helps both companies and entrepreneurs take an idea from concept to creation in order to meet – and exceed – their product and brand goals. Whether working with in-store or online retail, or directly with manufacturers to start or relaunch an existing business, Terry’s expertise and proven results stem from her unique blend of experience and creativity in the worlds of merchandising, new product creation and authentic brand building. TSUTTON & CO., INC areas of concentration include home furnishings and home accessories, garden, floral, and food, with ability to work effectively across the luxury, specialty and mass markets. TSUTTON & CO., INC clients include popular brands such as Williams-Sonoma, Neiman Marcus, Harry & David, 1-800 Flowers Enterprise, Alex & Ani, Readers Digest International; cultural institutions including the Central Park Conservancy, Intrepid Museum and US Tennis Association; and celebrity lines such as Felicity Huffman, Ming Tsai’s line for Target, Leeza Gibbons Legacies, and Martha Stewart.
Terry has spent more than 20 years fashioning merchandising opportunities to effectively cultivate a trademark persona that excites that label’s target consumers. She lives to identify current market opportunities and creatively source worldwide for a product, and she has the unique ability to combine business model development with the actual retail or online execution. Terry and her team will also help to tell the brand story through a combination of marketing and communications strategies that stay true to the ethos of the product and its mission. Throughout the entire process, she looks for meaningful ways for companies to give back, and for opportunities to create ethical and sustainable supply chains.
Before devoting her work full time to TSUTTON & CO., INC (formerly Terry Sutton & Associates, Inc.), Terry served as Vice President of Merchandising for Martha Stewart Living Omnimedia where she worked to bring Martha Stewart’s persona and personality to life in her multiple merchandising divisions. Terry led the launch team for the Martha by Mail print catalog, created an exclusive $200 million mass market garden line for Martha Stewart Everyday Garden, and launched the Marthaflowers.com website and the Martha by Mail e commerce business.
Her distinctive style and creative ability have allowed Terry to work with brands and colleagues around the world to established buying offices that conduct business in the UK, France, Germany, Scandinavia and Spain, and she has extensive experience throughout the Asian continent.